We are thrilled to share that our President, Alicia Powers, was recently a guest on The Achieve Podcast with host Taylor. In a wide-ranging conversation, Alicia discussed everything from her unconventional path into residential construction to how she’s modernizing Price Builders for the future.
Whether you’re a homeowner planning a major addition or a fellow entrepreneur, there’s a lot to take away from this episode.
A Foundation of Precision
Alicia didn’t take a traditional path to becoming a General Contractor. She began her career as an officer in the U.S. Air Force, managing massive airfield construction projects.
“I learned to love managing something on a large scale that you could see and touch,” Alicia shared. That military background – managing complex logistics and leading diverse teams of professionals – now serves as the backbone of our operations at Price Builders. It’s where she developed her “hyper-communicative” and “detail-oriented” approach that our clients appreciate so much today.
Curiosity Drives Connection
One of the most impactful moments of the podcast was when Alicia discussed her leadership philosophy. She believes that curiosity is the key to a successful renovation.
“The more curiosity you express about the people you’re working with… the deeper connections you’ll form,” she explained. For our clients, this means we don’t just look at blue prints; we look at how you live. We ask the questions that help us understand why you need that extra bedroom or how your kitchen needs to function for your specific family dynamics.
The “Female GC” Advantage
Alicia also touched on being a woman in a historically male-dominated field. She noted that in residential construction, women are often the primary decision-makers regarding design and home flow.
By leading as a female General Contractor, Alicia bridges the gap between the technical “jargon” of the trades and the vision of the homeowner. At Price Builders, we cut out the middleman and communicate directly with the heart of the home.
Looking Ahead: 33 Years and Counting
Price Builders has been a San Diego staple for over 33 years. Alicia discussed her respect for the company’s legacy and her excitement for the future – including using AI-powered visualizations to help clients “see” their projects before a single nail is driven.
Want to hear the full story? You can listen to the full episode of The Achieve Podcast featuring Alicia Powers here: https://www.youtube.com/watch?v=1FrRPsVu4GE
